FOREST PARK AND FAIRFIELD, OH (FOX19) – The new owners of Cincinnati Mall are returning the mall to its roots, at least as far as its name goes.
The mall is also adding a new bar in the space once occupied by Metropolis.
When the latest owners and the new Director of Business Development Karla Ellsworth came in about a year ago, they decided to pursue alternatives to traditional shopping, emphasizing recreation and service businesses. At the time, they decided to wait and see about changing the name, but now they are.
The new but not so new name: Forest Fair Village. Director of Business Development Karla Ellsworth says “We're going back to Forest Fair, however we are changing that to Forest Fair Village. Again we are not a mall, we don't want to be a mall, we are not trying to compete with other malls, we're so much more. “